The Stone and Tile Industry Should Be Aware of Green Washing

By Frederick M. Hueston, stoneforensics.com

In recent years, more and more people have become concerned about the impact that their actions have on the environment. This concern has led to an increase in demand for environmentally friendly products and services. However, as with any growing trend, there are those who seek to take advantage of it for their own gain. This is the case with “green washing” in the stone and tile industry.

Green washing refers to the practice of making misleading or false claims about the environmental benefits of a product or service. In the stone and tile industry, green washing can take many forms. One common form is the use of vague or unregulated terms such as “eco-friendly,” “natural,” or “green” without any proof to back up these claims.

Another form of green washing is the use of irrelevant information to make a product seem more environmentally friendly than it actually is. For example, a cleaning product may be advertised as “chlorine-free,” even though the product contains other harmful chemicals.

Green washing is not only misleading, but it can also have serious environmental consequences. Customers who are misled into thinking that they are making environmentally responsible choices may continue to use products and services that are harmful to the environment. This can lead to increased pollution, waste, and other environmental problems.

So, how can customers and contractors avoid falling victim to green washing in the stone and tile industry? One way is to look for third-party certifications and labels on products. These certifications, such as the Green Seal or EcoLogo, indicate that the product has been independently verified as environmentally friendly.

Another way to avoid green washing is to do your own research. Look up the ingredients in cleaners, sealers etc products and learn about their potential environmental impact

Finally, it is important to remember that true environmental responsibility goes beyond just using “green” products. It also means reducing waste, conserving resources, and taking other steps to minimize your environmental impact.

Green washing in the stone and tile industry is a serious problem that can have real environmental consequences. Customers and contractors should be aware of the tactics used by some companies to make their products seem more environmentally friendly than they actually are. By looking for third-party certifications, doing their own research, and practicing true environmental responsibility, customers can make informed choices that truly benefit the environment.